Intro
Creative Director with 19+ years building experience systems that move numbers - from Unilever's CX programs to the Dallas Mavericks and Madison Square Garden. Currently leading AI-led engagement design at Movate, and exploring where experience strategy meets decision intelligence.
Experience
Guest Faculty
Oct 2025 - Present
Manipal Institute of Communication
Manipal, KA
Design and deliver UX and Interface Design programs preparing students for careers in experience design and AI-driven media production.
Conducted hands-on lectures on UX, product thinking, and AI-assisted design.
Mentor students in experience strategy and product innovation practices.
Creative Director
Jun 2024 - Present
Movate Technologies
Bangalore, KA
Lead enterprise-scale experience transformation across UX, AI-driven engagement, and digital strategy supporting Movate’s innovation initiatives.
Established design leadership charter across product, sales, and delivery units.
Led CX and persuasion-based experience programs for global clients including Unilever, Dallas Mavericks and Madison Square Garden, improving engagement and business outcomes.
Built cross-functional alignment between design, delivery, and business teams to integrate experience-led decision making.
Drove adoption of emotion and trust-led experience evaluation frameworks for enterprise customers.
Associate Creative Director
Jul 2019 - Jun 2024
Hexaware Technologies
Bangalore, KA
Built and scaled UX capabilities supporting enterprise CX transformation programs.
Built multidisciplinary design teams supporting global CX transformation programs.
Led digital engagements including immersive showroom platforms & ORDER META experiences.
Delivered measurable business results including: +20% improvement in conversions, ~26% reduction in cancellations
Embedded UX practices into enterprise delivery and product teams.
Manager - UX
Nov 2013 - Jul 2019
Publicis Sapient
Bangalore, KA
Led UX strategy and experience design for global digital platforms and commerce experiences.
Delivered UX strategy and redesign programs for brands including Michael Kors eCommerce, improving engagement and conversion.
Built scalable UX systems across enterprise and consumer digital platforms.
Contributed to establishing UX capability within Microsoft and cloud transformation programs.
UX Designer
Jan 2007 - Nov 2013
Cognizant
Bangalore, KA
Designed and built in-house UX capabilities for Microsoft and Cloud CoEs. This included experience design around a wide variety of touch points from Kiosks to Windows Mobile OS.
Education
PGDPD (MDes equiv) in New Media Design
2004 - 2006
National Institute of Design
Ahmedabad, GJ
NID Ahmedabad is India's foremost design institution - The PGDPD program is equivalent to a master's in design, admission is nationally competitive.
Specialised in New Media Design - blending technology, interaction, and storytelling. Capstone: a unified startup brand experience across product, platform, and brand.
Bachelor of Arts in Media Studies
2001 - 2004
Manipal Institute of Communication
Manipal, KA
Manipal Institute of Communication is one of India's foremost media institutions, consistently ranked top 5 nationally.
Study of Media Studies developed the fundamentals of narrative thinking, audience psychology, and communication strategy-the underlying literacy that design work draws on constantly.
License & Certification
AI SEO: Mastering Generative Engine Optimization (GEO)
Issued 2026 by SkillUp
Design-Led Strategy: Design thinking for Business Strategy and Entrepreneurship
Issued 2024 by University of Sydney Business School
Design for the 21st Century with Don Norman
Issued 2022 by Interaction Design Foundation